4 ways to achieve targets near month end

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Two more days until month end – have you achieved your Feb targets yet?   How has February been for you so far? Did you have a bumper Valentine’s Day? Have the half-term holidays helped to boost trade? We’ve got just two days to go until the end of February, have you achieved your target yet? What can we all do to make sure that we don’t give up on February this close to the end of the month? Here’s a few ideas to try to ensure that you’ve given […]

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What are QR codes?

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What are QR codes and why should you use them? The big square box above is a QR code (QR stands for Quick Response)  Why would I have generated this box? What is it’s purpose? More and more people are using mobile phones to access the internet, and it can take a while to type in the URL to a particular website (especially if your keyboard is particularly small) so it is a good idea to use a QR code, as it can be scanned by your mobile phone (via […]

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3 ways to work smarter not harder to increase sales

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Are you working extra hard and all hours? Running round like crazy and not finding the time to focus on the essentials of your business? Too involved in the everyday running of things to step back and look at the big picture – where you want your business to be and how to get there and how to increase sales? Not enough time to do everything you want? It’s so easy to get tied up in the everyday running of your business, and therefore lose focus on where your business […]

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3 ways to close the sale

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You’ve got the customer’s interest – how are you going to close the sale and make your till ring? How will you make your till ring? Your marketing activity is going well, you’ve generated lots of interest in your product/service, and you’re engaging with your potential customers – either face to face, via email, over the telephone, on instant messenging or on a social media site – so how are you going to get them to part with their hard earned cash for your product or service? Getting your target […]

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Measure your marketing activity – Return on Investment

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Look at all marketing that you have done in the last year – do you know how successful each activity was? It’s essential in business to measure your return on investment (ROI) Measure all marketing activity What was the best thing that you did to promote your business in the last 12 months? Can you identify what made it work? How much did it cost? What exactly did you get from it? It makes sense that if we have a campaign that works exceptionally well that we would want to […]

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3 tips to make your business stand out from the crowd

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What makes your business stand out from the crowd? Does it have the same relevance now as it did last year/5 years/10 years ago? Help your customers choose you and your business…. Let’s face it, unless you’ve had the most amazing idea, or found a completely untapped market, it is reasonable to expect that you will have competitors. On first impressions, it may appear that they offer exactly the same as your business. They are in the same industry, with same products and services. So, why would a customer choose […]

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5 Tips for a great Facebook Business Page

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There are over 800 million users on Facebook these days, and more searches are now conducted in Facebook than on Google! So if you have not yet created a Facebook page for your business yet, I’d recommend setting one up and using it to engage with potential customers in your target market as most people spend an hour a day on social media sites, so make sure your business can be seen where your target market hang out… Make sure that you have set up a business page, and not […]

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Increase sales through your business image

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Does your business front attract attention? Does your website tell people what your business does and the benefits, and include a call to action? Does your business front unlock more sales? During my 5 minutes focus on my business this morning, I spent the time considering whether my business front (in my case my website) unlocks more sales and drives more queries and have come up with a whole A4 page of things to do which I’ll be implementing over the course of this week. I would encourage you all to take […]

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How visible is your SME business?

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How well can your target market see your business, what you do, what benefits you offer them and why they should choose you? You know your business inside out, you know what you do, your close family and friends know what you do, but how well are you letting everyone else (and more importantly, your target market) know what you do, and what benefits that your business can offer them, and why they should choose you? It’s so easy to get tied up in the day to day running of […]

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Training – Invest in your most valuable resource – YOU!

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Training – when was the last time you invested in the most important resource in your business? You and your team are the MOST important asset in your business, without you, it would not survive. You are the one that makes decisions that directly impact sales and profitability, you are the driving force behind your brand, products and services, so when was the last time you invested in your development? I hear so many reasons for not investing in training, from the folks that declare they know everything about their […]

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