Setting targets will increase sales

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Targets are GOOD for business!   Do you set sales targets for your business, or do you hope for the best each month? If you do not know what you/your team need to achieve, how can you achieve it? Some view targets as an old school way of motivating you/your team, however they definitely do still have a place in business today. Targets can help to focus your efforts, and challenge you to raise your game. If you set out each month knowing what revenues you need to achieve to […]

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Mar, 2011

Buzz Marketing – Get the Buzz Factor

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The power of social media is immense in marketing. It has the potential to reach a far wider audience than most other forms of marketing, and with the ability to send things “viral” it is a wise idea to ensure that it is a part of your marketing strategy when launching new products or when wishing to increase sales for existing products. A great way to use social media is for “Buzz Marketing”. This involves providing your new products to carefully selected individuals or companies, and asking them to tell […]

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Is your Twitter profile attracting followers for you?

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How to attract more Twitter followers and business in 159 characters:   If you are using Twitter for business, it’s ideal to have a Twitter profile (or bio) that is optimised so that you can be found in searches, and attract more followers, which in turn gives you more opportunity to engage with potential customers and win more business. So what should an ideal Twitter for business profile include? Use as many of the 159 characters that you have available to sell your business. Use your real name (at least […]

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Mar, 2011

Facebook Likes – Quality versus Quantity – The Debate

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Do you want lots of Facebook likes or would you prefer to have quality over quantity? More and more often, my news feed on Facebook is full of requests to “like” Facebook pages, either by the owner of the page, or from friends and supporters of other businesses. It’s the same on twitter, I see at least one Facebook page like request in my timeline without even scrolling. So, it got me thinking, is it more important to have large numbers of likes, or would it be more beneficial to have your […]

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Guest post: Using NLP to increase sales

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What makes selling easy and makes it a joy to be sold to?   I believe that the basis of selling is to have a good relationship with your customer and to truly believe that your product is of real value. NLP can help achieve this but if it is used to trick people it will backfire. NLP is often described as the programming language of the brain.  The NLP ‘fast phobia cure’ brought about a revolution in the psychiatric world, because phobias were thought to be almost incurable.  NLP has fixed phobias […]

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6 benefits of Social Media Marketing

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What benefits can you expect from a social media marketing campaign?   So, you’re on board with social media marketing, you can understand why you have put it in your marketing strategy, you’ve set up your business Facebook page, you’ve got a Twitter account, and you know how to find your target market through LinkedIn, you’ve got your YouTube channel all set up, you’re blogging and you’re either spending time engaging with potential customers on social media, or you’re paying for someone else to do it for you. Now, how do you know that your efforts are worth it? […]

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