Facebook marketing: Little and often

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There’s a temptation with a Facebook page to go a little crazy and like every other page that you come across, and to tell the world about ALL of your great offers in one hit, but that’s not the wisest thing to do. Have you checked our your Facebook page insights lately? Are you finding that you have fewer post views lately, but still sending out the same amount of updates? This could be down to a number of things, however, the biggest reason for fewer post views when folks have gotten […]

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Facebook marketing: How to feature other pages on your page

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If you have a business Facebook Page, do you have other Facebook business pages that you like to visit regularly, or collaborators that you work with, or do you want to showcase your clients to other businesses?  Here’s a guide to showcase other pages on your page as in the image below: Choose who to feature in your page Likes 1. Navigate to your business Facebook page   2. Click Edit page   3. Click on featured in left hand menu 4. Click on Edit Featured Likes 5. Scroll until you find pages […]

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Copyrights and Trademarks

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UK copyright law was last amended in 2009 and gives the creators of “content” the rights to control the ways in which their work is used. Content can include books, commercial documents, manuscripts, manuals, photographs, paintings, sculptures, designs, logos, music, sound recordings (ie music or podcasts) and films (or video recordings). Work that expresses an idea may be protected, but the idea itself may not. For example, if you wish to write a book about life in the UK, the idea cannot be protected, but the contents of the book itself […]

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Lots of Facebook Likes but few sales?

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It’s great to have a lot of likes on your Facebook page, as it gives your page credibility and allows you to spread your message far and wide, as if someone likes your page, it’s not just you that can see that, all of their friends can see it, and as us human beings are inquisitive by nature, folks will most likely click on the link to see what their friends have liked! But likes do not lead to sales if your likes are not coming from your target market. Do […]

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