Create a social media strategy that works for your business

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Creating a social media strategy is essential to achieve success, otherwise, social media marketing can become a time vacuum, and before you realise it, you’ve spent a few hours online, and achieved little as a result, posting randomly, and without true intent. Follow these steps to social media strategy success: Identify objectives Social media can be used for more than marketing your business. Be sure to include how you might create your social media strategy for relationship management, market research, and customer service too, as you may find that you could reduce […]

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Use LinkedIn for business development

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Search for your prospects on LinkedIn Use LinkedIn for business development From the sales director to the business development manager (BDM) if you are responsible for generating within the company that you work for or run, then it is a good idea to use LinkedIn for business development. Whilst cold calling and telesales still provide a return on investment, invariably you will spend more time trying to get past the gatekeeper (those pesky efficient secretaries and PAs who are under strict instructions not to put any sales calls through) than dealing […]

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Nov, 2011

Use LinkedIn to grow your BNI Chapter visitors

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The key to success for your BNI chapter is to regularly have new visitors and to pass referrals. The new visitors ensure that you are developing your chapter numbers, and finding the right professions to make the power circles within your chapter as productive as possible. The referrals will build the value of the business that you pass to each other, and so increase the value of your “seat” in BNI – which will make even more people want to join your chapter. So, who would like more visitors? Use […]

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Why use Facebook lists?

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Facebook have recently introduced Facebook Lists, to allow you to more easily see updates from certain groups of people, s. You can create any list you want, and the name of each list is entirely up to you. No-one can see the name of the list that you add them to, however, don’t use anything incriminating, as Facebook sometimes uncover all kinds of things when they are doing updates! It is a time consuming task to add people to lists, but do it now, as it will make it easier for […]

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A beginner’s guide to Twitter

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Want to know the difference between a tweet and a tweep, wondering how you can say what you need to in less than 120 characters (yes, 120 characters not 140 characters, we’ll come to that later!) and get tweeting, then read no more, here’s a beginner’s guide to Twitter! Twitter is a great platform to find people to chat to, even if you’ve never met them before. You can follow folks according to their hobby, or their work, the words they say, and you can easily keep tracks of most […]

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Does Klout really make a difference?

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What is Klout? Klout is a way of tracking the influence of social media users. It provides a measurement of your influence via Facebook, Twitter, LinkedIn, Instagrame, Foursquare and WordPress, and gives you a score which is easily found via social media. Does Klout really make a difference? In the last week or so, Klout has changed it’s measurement algorithms, and stated just prior to change that most scores would go up, unfortunately, that was not the case, and reduced scores caused much noise on social media sites and blogs and […]

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