How to tell if social media is working for your business

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When you start to use social media for your business, it is essential to test and measure the results, as you may be using precious time sharing posts and content that is just not getting you results. Set objectives for your social media marketing: Why are you/will you be using social media for business? Is it to drive traffic to your website? Is it to generate leads? Is it to improve brand recognition? Will you want to provide customer service? Would you like to conduct market research? What messages do you […]

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Mar, 2012

7 ways to save time with your social media marketing

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Social media marketing takes time, but it IS very effective, so how do you make sure that you can do all the social media marketing that you need to without it taking up ALL of your time (after all, you’ve still got the day job to do!) Create a monthly social media marketing calendar, so that you know what to focus on each day. This helps you out when inspiration is running low (it happens to everyone at some point) Set up google alerts for your key topics, so that you can share […]

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Your twitter updates are not relevant on LinkedIn – unlink now!

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LinkedIn have recently updated settings, and you will notice that you see more and more tweets in your LinkedIn updates, however, your twitter updates are not relevant on LinkedIn, so unlink them now! Why are your Twitter updates not relevant on LinkedIn? You should communicate with your target market directly. Most people tweet in a far more informal way than they would on LinkedIn. You may be connected to prospects and clients on LinkedIn that you would not connect to on Twitter (to maintain a professional appearance) s0 what you […]

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