27

Mar, 2013

Jack of all trades

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Jack of all Trades With traditional methods of marketing we are encouraged to keep track of current events, newly released industry reports or opportunities to relate the brand to, in order to create a buzz. Now with social media added into the mix this method has evolved, piggy backing on newsworthy information instantly with your target audience, creating and engaging in conversation. Such techniques make us more receptive marketers and can gain you improved publicity for your brand and more exposure through our social media platforms. So what is news-jacking? News-jacking is the […]

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26

Mar, 2013

Facebook Cover Photo Changes

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Facebook relaxes cover photo guidelines Facebook has recently updated the guidelines for cover photos. These new changes mean Facebook has become less strict with what you are allowed to add to your picture. These new changes also allow calls to action. This means businesses will be able to display email addresses, phone numbers and links to a website. It will be hugely beneficial for your business page as it is more than likely to generate additional leads for your company as the cover image is the first thing that is […]

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