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Apr, 2013

The New Twitter for Business

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With the likes of Facebook and LinkedIn increasingly adapting and growing to incorporate the business world, it could be argued that Twitter is falling short. For example, a recent study showed that a new business is twice as likely to use Facebook commercially as Twitter. It’s a fact that Twitter are looking to change and carve themselves a niche. How have they done this? The biggest barrier that most businesses contend with is finding the time and resources to learn how to use social media platforms. Twitter has re-launched its ‘Twitter for Business’ website with a new look, plus […]

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29

Apr, 2013

LinkedIn new contacts tool- a smart way to get connected

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LinkedIn new contacts tool- a smart way to get connected Everyone’s guilty of it, you set up an account on any social media platform because everyone else seems to have one. You spend the first 3 days learning everything you need to know to make it work; and then you don’t touch it again for another month. Then the excuses come, I don’t have time, it didn’t work for me or I didn’t see any results. There’s no doubt about it LinkedIn is a fantastic marketing tool; it’s also a brilliant way to stay […]

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26

Apr, 2013

Virgin Media Bill Goes Viral

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Virgin Media Bill Goes Viral Virgin media made the vital error this week by ignoring the power of social media. Allowing a broadband bill to be sent to a deceased man earlier this week, the bill stated “D.D Denied-Payer deceased”, a reference to the fact the dead man’s bank had refused a direct debit payment. Just to add to the insult, under this Virgin added a “late payment charge” of £10. What does this have to do with social media I hear you say? The deceased man’s son, Mr Boyden responded […]

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25

Apr, 2013

Vimeo vs. YouTube – What’s best for your business?

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Vimeo vs. YouTube – What’s best for your business? As video web hosting is becoming a more popular tool to market and promote your business, we have found that we are frequently being asked, what is THE best video hosting site. Determining what is the best social media platform for your business often put’s people into a conundrum. This is usually because they want to make sure they are being smart about their choice, in order to ensure success for the business.  Enter the big dogs Vimeo and YouTube… The main differences […]

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24

Apr, 2013

Facebook Redesign Business Pages

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Facebook Redesign Business Pages We reported last week that Facebook are getting more mobile savvy with the new Facebook Home application. With this in mind they have announced that your business page is to get a makeover to improve on its mobile presence. The design and layout improvements to the mobile version of Facebook Pages, is in response to the fact that half of Facebook Page visitors, access those pages from their mobile devices. So what’s new? If you have the opportunity to explore the differences yourself on your mobile, I’d advise […]

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24

Apr, 2013

How effective is your Twitter Marketing?

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How effective is your Twitter Marketing? With all the social media platforms battling it out to compete with each other, we have seen the major platforms update the networks features and apps. We’ve previously spoken about Facebook and LinkedIn updates, now it’s Twitters turn. Whether you’re brand new to Twitter or you’ve let your efforts tail off, the Twitter update has produced a new trend in multi-screen usage and real-time marketing; you’ll likely want to take a fresh look at what Twitter has to offer. What’s it all about? For those of you that are new to […]

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23

Apr, 2013

LinkedIn App – Linkedin’s new strategy and style

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LinkedIn’s new strategy and style We have seen LinkedIn already revamp its homepage, profile page and recruiter product in the last year.  We know that people visit LinkedIn more via their desktop computers, either at home (66%) or at work (34%). The ability to access your profile on the go is fast becoming essential for networking, business and marketing needs. Hence in the last week we have seen a new version of Linkedin’s iPhone, Android and web apps. Focused heavily on a more visual approach, the content and personalisation, the revamp has moved LinkedIn away […]

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22

Apr, 2013

How do you pick the right agency for your social media needs?

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How do you pick the right agency for your social media needs? It is common knowledge that the key to any business relationship is trust. You recognise that you need to start using social media but you decide that you don’t have the expertise to manage your accounts. The obvious answer is to find an inbound marketing agency to do the work for you, but how do you know that you really trust them? Essentially the agency that you outsource to will live, breathe and eat your brand; that’s a massive risk to take […]

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22

Apr, 2013

Launch of Facebook Home

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Launch of Facebook Home Are you a Facebook addict? Well there is some good news. The social media company is going to make it even more difficult for you to kick this habit.Facebook have recently launched the “Home” app, in the UK; allowing most android phones to be taken over by Facebook and have the social media platform as your home screen. Chief Executive Mark Zuckerberg announced that the new mobile phone application replaces users’ home screens with updates from friends and integrates text messages with Facebook chat. He went on to further […]

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22

Apr, 2013

Social Media Marketing Myopia……. Myo-huh?

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Social Media Marketing Myo-huh? Marketing Myopia!?  This was a term that was thrown at us this week in which we all looked at each other a bit stunned, nervously laughed, scratched our heads and said huh? Marketing Myopia is a term used in marketing derived from a paper written by Theodore Levitt, published in the 1960’s. In simple terms it’s basically looking at your business and the bigger picture. It suggested that by concentrating on customer needs rather than on selling products, you will do better in the end; Bear with […]

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