17

May, 2013

Social Media for Social Purpose

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Social Media for Social Purpose There is no doubting that social media has had a massive impact on society in general. How often do you see people walking along, heads down, looking at their phones, tweeting and Facebooking whilst they walk? Or those who watch TV programmes, and talk to complete strangers on Twitter or Facebook about their favourite TV show as it happens. Oppressed societies are demanding more freedom and communicating with each other via social media. Businesses are using it to market themselves and to engage with their […]

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16

May, 2013

Boost your social media engagement

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Thinking of fresh and exciting ways to keep your audience engaged can be challenging as you don’t want to fall into the same monotonous routines and messages.  The ultimate aim of any activity through social media is to maximise your engagement with your audience and to reach new target audiences. Whether you’re on Facebook, Twitter, LinkedIn, Google+, Pinterest or any other media platform, you want to encourage deeper relationships so if someone ever has the need for your products or services, you are at the forefront of their minds. How can I boost my social media engagement? Add […]

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13

May, 2013

A simple guide to Google analytics

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Everyone has heard the phrase “knowledge is power.”  When planning and implementing anything to do with your social media marketing strategy, you would want to know how much success it is having, and what is driving traffic home to your website. One of the ways that you can do this is to use a free tool provided by Google. Google analytics generates statistics and details about your websites traffic, sources and measurable conversions.  It was designed for marketers to understand the web analytics of people visiting their websites so that they could target […]

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10

May, 2013

Are you using Google+ for B2B purposes?

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Google+ is a new landscape that not many people have explored, preferring to focus a lot of their efforts on Facebook, Twitter or LinkedIn. However you shouldn’t rule out Google+ completely just yet. Recent studies indicate that, Google+ has emerged as a big contender for Business-2-Business social media marketing. Still not convinced? Well consider this; Google+ now has 343 million active users, more than any other social network besides Facebook. There are a number of elements that you must consider for adding Google+ into your social media marketing mix. These are the number of active users, organic […]

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9

May, 2013

The easy way to fit social media marketing into your working day

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The biggest challenge most people face when using the likes of Facebook, Twitter, LinkedIn Pinterest…and the many other platforms available, is time. This is the top argument that we hear very often from people not using social media to market their business. Either that or they have tried and failed because they haven’t seen the results that they had hoped for. Consequently not everyone has the budget to outsource this activity. Whatever the reason, you have to acknowledge the fact that social media is useful for marketing purposes. So why not make it work for you, […]

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7

May, 2013

Twitter for business – Do’s and don’ts?

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Twitter is a brilliant platform for businesses to communicate instantly with their followers by engaging in conversations, using it as a customer service channel and keeping tabs on your competition.  With 97% of brands now having a presence on Twitter, 69% of which are business-to-consumer and 80% is business-to-business. There are many strategies that you can adopt to market your brand through Twitter, however there are certain things that you shouldn’t do to better your marketing efforts. The worst thing you can do is be overly self-promotional. Continual posts including […]

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1

May, 2013

Pintrest – Drive traffic by Getting Pin-terested

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Pintrest – Drive traffic by Getting Pin-terested With the ever changing news feeds on Facebook, Twitter and LinkedIn, it’s now more important than ever to include images within your posts to capture your target markets attention. It can take time to create images to share with your customers, which is time away from your business. So how can you get images fast that are appropriate to your consumers, relevant to your industry and drive traffic to your website? The answer is simple, Pinterest. This social media platform is a photo-sharing website, which allows its users to […]

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