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Jun, 2016

Facebook to make changes to your business page

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Facebook are making more changes.  This time they are changing the layout of the desktop version of your business page. A spokesperson for Facebook has said “We’re testing a new design for Pages on desktop to make it easier for people to learn about and interact with businesses on Facebook, including a larger cover photo and more prominent call-to-action button” Over the last couple of days, we have noticed other pages getting special treatment and having their business pages updated to the new layout. We have been waiting patiently hoping […]

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14

Jun, 2016

Facebook has changed the 20% text rule for ads

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During March and April, we noticed something going on with Facebook adverts. It seemed ads that showed more than 20% text on the image were being approved. Normally they would be declined. We looked further into this and we discovered Facebook were running tests that allowed more text on adverts.  At the time it was only in the UK and just a small percentage of pages were allowed to do it. Our page was one of the lucky ones. We spent time testing and measuring the results. Some ads with […]

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3

Jun, 2016

New Business Tools from Instagram

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At long last and after a lot of speculation Instagram have officially announced their set of business tools. They have interviewed hundreds of businesses to find out what they really want from them and they have listened. Here is a rundown of the three new tools coming to an Instagram app near you! Business Profiles You can turn your current Instagram profile into a business account. This option isn’t available to everyone though. You will need to have a Facebook business account to ensure you can enable it. They are […]

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1

Jun, 2016

9 reasons to start using Facebook LIVE

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Facebook LIVE gives you the facility to broadcast live to your Facebook friends from your personal FB profile and your FB business page. Using Facebook LIVE for your business gives you the following benefits: Your video appears in your page fans/friends newsfeed. Videos capture attention in the newsfeed as they are on autoplay so movement is easily noticed. It shows that you’re broadcasting live, so people are more compelled to click on your video so that they can hear what you’re saying (if they don’t click through, they can’t hear […]

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