19

Oct, 2014

How does a 400 metre ship relate to marketing?

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A 400 metre long container ship (it can hold 15,000 sea containers) arrived at DP World London Gateway this weekend, causing much excitement as it’s the longest ship ever to go down the River Thames to date. London Gateway opened almost a year ago, and was built to import/export goods as close to London as possible , in addition to enabling supply chains across the world to save thousands. The ship is headed to Singapore once it’s fully loaded. This is all happening right on our doorstep in Thurrock in […]

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6

Feb, 2014

Facebook Paper Review

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If you have a Facebook account it is more than likely you will have the Facebook app on your phone or tablet.  The app is ok but it feels a little cluttered and it’s slow.  Even when I have used the app on a top of the range phone or IPad it doesn’t feel as fluid or snappy as it should.  However, things might be about to change as Facebook have released a new app which could replace the current version. It’s called Paper and is currently only available in the […]

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22

Jan, 2014

Top 4 social media trends for 2014

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It’s been a busy start to 2014 for us.  Over the last 3 weeks we have moved offices, taken on new members of staff to help with our growing empire, we have met and trained lots of great people in the art of social media for business, and we are currently helping talented, local young people with their careers.  It’s been non-stop but really enjoyable. While we have a spare few minutes we thought we would share what we think will be big in social media over the next 12 […]

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18

Dec, 2013

Facebook to run video ads on news feeds

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Facebook have been talking about this for a while but now they are actually testing video ads on a small number of news feeds.  It is said, from Thursday, some users may see an ad for an upcoming film called Divergent.  As you scroll down your news feed, the advertisement will appear and it will automatically start to play, although there will be no sound.  You will need to click on the video to hear it.  Facebook have confirmed this is still in testing and has not been signed off […]

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17

Dec, 2013

Hashtags Part 1 – The Don’ts of Hashtags

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Did you know…..the hashtag was first used on Twitter on 23rd August 2007 by @chrismessina .  In 2009, Twitter hashtags were adopted by Twitter so anything with a # in front of it became hyperlinked.  They later introduced Trending Topics which showed the most popular hashtag from around the world. If you use Twitter you will no doubt be aware of hastags and most likely use them yourself.  It’s a great way to organise conversations and also, a faster way to find information.  For example, if there is breaking news […]

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16

Dec, 2013

Do I Need a Social Media Policy?

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There was a story in the newspaper today regarding a Head Chef who had been fired a week before Christmas and he decided to have a rant using the company’s official Twitter feed.  He was allegedly sacked because he wanted to have 25th December off as it was his daughter‘s first Christmas. After being sacked the chef took to Twitter and posted the following tweets using the company account which has 2000 followers: “Happy Christmas Everyone” “We would like to inform you that we have just fired our Head Chef” […]

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