16

Dec, 2013

Do I Need a Social Media Policy?

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There was a story in the newspaper today regarding a Head Chef who had been fired a week before Christmas and he decided to have a rant using the company’s official Twitter feed.  He was allegedly sacked because he wanted to have 25th December off as it was his daughter‘s first Christmas. After being sacked the chef took to Twitter and posted the following tweets using the company account which has 2000 followers: “Happy Christmas Everyone” “We would like to inform you that we have just fired our Head Chef” […]

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12

Dec, 2013

The benefits of having a Google+ business page

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Do you remember Google Buzz?  Were you one of the few that used it? Have you even heard of it? A lot of people haven’t.  Buzz was Google’s attempt at muscling in on the social networking market.  It was integrated into Gmail and users could share photos, status updates, comments, links etc.  However, it was discontinued in December 2011. Google wasn’t put off and had another go and came up with Google+.  When it was officially launched in September 2011 the reviews were mixed and it seemed like a rehash […]

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14

Nov, 2013

5 reasons to have a Facebook Business Page

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Each week, we talk to a lot of businesses, big and small, and we hear the same thing “why should I use Facebook?” and “it’s a waste of time and effort” As you would expect we disagree with those comments.  Nowadays if somebody is looking for a product or a service they are less likely to look in a newspaper or a phone book. They will “Google it” or they will ask their friends via social media for thoughts, reviews and recommendations. Many of our clients have seen results from […]

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4

Nov, 2013

IPad Air vs IPad Mini with Retina Display

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One of the best parts of our job is that we can do it anywhere we can get a WIFI or 3G/4G signal.  If we are looking after social media accounts for our customers, holding a Skype meeting, creating email newsletters or writing blogs and need to do research, we can sit down and get on with it no matter where we are.  For example, at Christmas we were in Gran Canaria. We were sat by the pool, stopping work every now and again to refill our glass with Sangria […]

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8

Oct, 2013

Customer Service on Social Media

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Do you remember in the old days, if you wanted to complain to a company you either had to use the telephone and spend ages on hold until it was your turn in a queue or you had to write a letter and hope it didn’t get lost in the internal post system? Things have changed a lot since then. First there was email and now you can use social media.  Although the telephone and email are the most popular ways to complain figures show social media is being used […]

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17

May, 2013

Social Media for Social Purpose

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Social Media for Social Purpose There is no doubting that social media has had a massive impact on society in general. How often do you see people walking along, heads down, looking at their phones, tweeting and Facebooking whilst they walk? Or those who watch TV programmes, and talk to complete strangers on Twitter or Facebook about their favourite TV show as it happens. Oppressed societies are demanding more freedom and communicating with each other via social media. Businesses are using it to market themselves and to engage with their […]

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16

May, 2013

Boost your social media engagement

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Thinking of fresh and exciting ways to keep your audience engaged can be challenging as you don’t want to fall into the same monotonous routines and messages.  The ultimate aim of any activity through social media is to maximise your engagement with your audience and to reach new target audiences. Whether you’re on Facebook, Twitter, LinkedIn, Google+, Pinterest or any other media platform, you want to encourage deeper relationships so if someone ever has the need for your products or services, you are at the forefront of their minds. How can I boost my social media engagement? Add […]

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13

May, 2013

A simple guide to Google analytics

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Everyone has heard the phrase “knowledge is power.”  When planning and implementing anything to do with your social media marketing strategy, you would want to know how much success it is having, and what is driving traffic home to your website. One of the ways that you can do this is to use a free tool provided by Google. Google analytics generates statistics and details about your websites traffic, sources and measurable conversions.  It was designed for marketers to understand the web analytics of people visiting their websites so that they could target […]

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10

May, 2013

Are you using Google+ for B2B purposes?

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Google+ is a new landscape that not many people have explored, preferring to focus a lot of their efforts on Facebook, Twitter or LinkedIn. However you shouldn’t rule out Google+ completely just yet. Recent studies indicate that, Google+ has emerged as a big contender for Business-2-Business social media marketing. Still not convinced? Well consider this; Google+ now has 343 million active users, more than any other social network besides Facebook. There are a number of elements that you must consider for adding Google+ into your social media marketing mix. These are the number of active users, organic […]

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