10

Nov, 2017

Facebook Ad image rules suck, but….

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When I’m talking to clients about Facebook adverts, most want to get as much information into the image that goes with the advert as possible, however Facebook limit the reach of your ads (or worse, it won’t run at all) if the image has too much text in it, it’s necessary to change your thinking when you (or your design team) are creating images for Facebook ads. If you’re running ads that will have a link (to a sales page, opt-in form or specific link on your website), the image […]

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7

Nov, 2017

Is Facebook becoming pay to play for businesses?

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If you’ve read that Facebook will become a pay to play platform due to the news of moving page posts to a new Explore feed (which is currently being tested in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala, and Cambodia) – please note that this only applies to PUBLISHERS right now in those countries, for example newspapers, viral meme sites etc., and I believe the publisher posts in the new explore feed will roll out to other countries before it affects business pages. I’ve often spoken about my belief that eventually that […]

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6

Nov, 2017

Streaming your live events with Facebook live to maximise reach and revenues

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It’s a simple fact of life, we’re much busier than we’ve ever been, and getting to live events isn’t always the easiest, as we need to add on time and expense for travel and perhaps overnight accommodation. And whilst the non-millennials amongst us enjoy face to face interactions far more than our counterparts, it’s a good idea to consider streaming your live events to make them more accessible, which then gives you an opportunity to increase your revenues and reach from each of your events. With over 2 billion active […]

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9

Aug, 2016

5 ways to use FB ads to accelerate your promotion plans

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Ever felt like you just can’t reach enough people with your promotions/offers? FB ads provide you with 5 ways of accelerating your promotion plans – so consider adding FB ads to your marketing budgets and strategy. There are now over 1200 demographic FB ad targeting options, and with custom audience lists and website audience lists, you can unleash a whole new audience via the power of the “lookalike” audience. Already using FB ads but not getting the results you’d like? Targeting people on FB via the “interests” option can be hit and […]

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14

Jun, 2016

Facebook has changed the 20% text rule for ads

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During March and April, we noticed something going on with Facebook adverts. It seemed ads that showed more than 20% text on the image were being approved. Normally they would be declined. We looked further into this and we discovered Facebook were running tests that allowed more text on adverts.  At the time it was only in the UK and just a small percentage of pages were allowed to do it. Our page was one of the lucky ones. We spent time testing and measuring the results. Some ads with […]

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1

Jun, 2016

9 reasons to start using Facebook LIVE

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Facebook LIVE gives you the facility to broadcast live to your Facebook friends from your personal FB profile and your FB business page. Using Facebook LIVE for your business gives you the following benefits: Your video appears in your page fans/friends newsfeed. Videos capture attention in the newsfeed as they are on autoplay so movement is easily noticed. It shows that you’re broadcasting live, so people are more compelled to click on your video so that they can hear what you’re saying (if they don’t click through, they can’t hear […]

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5

May, 2016

The right and wrong reasons to boost Facebook Posts

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If you’re an admin on a Facebook Business page, you’ll have seen Facebook encouraging you to boost posts, and you might have tried this for yourself, but wondered if you’re getting the best results. What’s a boosted post? It’s a Facebook feature where you pay to get your Facebook posts seen by more people. Why are boosts useful? With the organic reach of your Facebook posts decreasing (organic reach means that you haven’t paid for it), it can feel like marketing your business on Facebook is getting harder and harder, […]

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29

Apr, 2016

Say Hello to Facebook Messenger Codes

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How to access your Facebook Business Page messenger code Navigate to your page Click on messages Now click download and share your messenger code Where can you use this? Anywhere in your marketing, but be prepared for more messages in messenger and less phone calls! It’s a good idea to set up auto replies before you do this, as people expect a quicker response from messages that they send through Facebook messenger. Here’s some ideas to get you started Post on your Facebook Business page to let people know that […]

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7

Apr, 2016

How to set up your services tab on your Facebook page

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Have you noticed the new services tab on your Facebook Business Page? If you have it have you updated it yet?     Recently, Facebook allowed pages with a business address and telephone number to get verified with a grey tick. Check out our blog “Verify Your Facebook Business Page” to find out more. Facebook now give you the ability to advertise your services directly on the front page. We have checked out other pages to see if it is only available for companies that have a business address and […]

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23

Mar, 2016

Verify Your Facebook Business Page

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  If you spend any sort of time on Facebook, you may have noticed a blue tick on some of the pages you follow. This means the page is verified and is for celebrities, public figures, sports teams and some media/entertainment sites. It means they are the genuine person/company and not a fan site or someone copying them.  Did you know you can get your business page verified too?  If you are eligible you are now able to get a grey tick added to your Facebook business page.   There […]

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