17

Dec, 2013

Hashtags Part 1 – The Don’ts of Hashtags

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Did you know…..the hashtag was first used on Twitter on 23rd August 2007 by @chrismessina .  In 2009, Twitter hashtags were adopted by Twitter so anything with a # in front of it became hyperlinked.  They later introduced Trending Topics which showed the most popular hashtag from around the world. If you use Twitter you will no doubt be aware of hastags and most likely use them yourself.  It’s a great way to organise conversations and also, a faster way to find information.  For example, if there is breaking news […]

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4

Nov, 2013

IPad Air vs IPad Mini with Retina Display

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One of the best parts of our job is that we can do it anywhere we can get a WIFI or 3G/4G signal.  If we are looking after social media accounts for our customers, holding a Skype meeting, creating email newsletters or writing blogs and need to do research, we can sit down and get on with it no matter where we are.  For example, at Christmas we were in Gran Canaria. We were sat by the pool, stopping work every now and again to refill our glass with Sangria […]

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21

Oct, 2013

How will Google Hummingbird affect your website?

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Google Hummingbird – Is it a game changer? Over the last few months Google has been making big changes to its search engine.  The latest update, known as Hummingbird, has been a major algorithm change as it affects the way your website (and therefore business) is found and ranked online.  It has already been in use for about a month and affects about 90% of Google searches. Google wants to ensure “the searcher” is happy by delivering the best search results as possible.  Until the recent update this was done […]

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29

Apr, 2013

LinkedIn new contacts tool- a smart way to get connected

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LinkedIn new contacts tool- a smart way to get connected Everyone’s guilty of it, you set up an account on any social media platform because everyone else seems to have one. You spend the first 3 days learning everything you need to know to make it work; and then you don’t touch it again for another month. Then the excuses come, I don’t have time, it didn’t work for me or I didn’t see any results. There’s no doubt about it LinkedIn is a fantastic marketing tool; it’s also a brilliant way to stay […]

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23

Apr, 2013

LinkedIn App – Linkedin’s new strategy and style

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LinkedIn’s new strategy and style We have seen LinkedIn already revamp its homepage, profile page and recruiter product in the last year.  We know that people visit LinkedIn more via their desktop computers, either at home (66%) or at work (34%). The ability to access your profile on the go is fast becoming essential for networking, business and marketing needs. Hence in the last week we have seen a new version of Linkedin’s iPhone, Android and web apps. Focused heavily on a more visual approach, the content and personalisation, the revamp has moved LinkedIn away […]

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15

Apr, 2013

Get connected on LinkedIn

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Get connected on LinkedIn You’ve heard us say many times that LinkedIn is a great platform for networking with professionals and your target market, but how do you know who to accept? LinkedIn says to only accept invitations from people you know and trust, but we think that this concept is fundamentally wrong. You may be thinking that we have gone mad; sending and receiving connection requests is easy! Well I guess there really isn’t a wrong way to connect, but there’s a right way that is more certain to […]

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11

Apr, 2013

Social Media and your digital footprint

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Social Media and your digital footprint Recently we saw an interesting story online about inappropriate use of Twitter. A 17 year old, Paris Brown, was found to have tweeted offensive massages when she was 15 that contained materials of a sexual, violent, racist and homophobic nature. The Daily Mail posted an article online asking whether the “foul mouthed twitter teen” should be placed in role as a youth crime commissioner.  Falling victim to her own misfortunes Brown publicly apologised stating that she was “naive and stupid” and was “just showing off”.  […]

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11

Apr, 2013

Should you outsource your social media?

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Facebook, Twitter, Linkedin, Google+, YouTube, Pinterest, Tumblr…the list is never ending. If you run a small to medium business it can be difficult to manage your social media accounts whilst running a business. Knowing how much time to spend on one platform is difficult, let alone two or three. So what can you do to make your social media activities more time and cost effective? The simple answer is to outsource your social media to another company. This is a highly debatable topic. Trusting someone else with your brand and reputation is a big […]

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9

Apr, 2013

Choosing the right Linkedin Groups

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Choosing the right Linkedin Groups If you are looking for ways to improve your B2B social media results, than you should be using LinkedIn as your main platform. Many businesses see results with this professional social media network by having employees represent the company through company pages. Most people use LinkedIn to build connections or to post updates/content to their activity feeds. However to achieve real engagement you need to have a presence within the LinkedIn industry groups. So how can you tell which groups are worth your while? Well the simple answer is that […]

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4

Apr, 2013

What can you achieve through LinkedIn?

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Most social media platforms focus on the consumer and improving communication. If your business focuses more on a B2B approach the social media options are limited. For these types of businesses LinkedIn is THE best platform to raise your profile, drive new business, new clients and increase revenue. It is the fastest growing network with over 3 million businesses having a LinkedIn Company Page and 279 million members worldwide. So how can you utilise LinkedIn? LinkedIn is a professional platform for social media, created specifically to benefit business. LinkedIn enables you to connect with […]

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