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Dec, 2015

Find out what your Twitter followers really think about you

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Ever wondered what your Twitter followers really think what you’re all about? Whilst you can test and measure the effectiveness of your Twitter marketing through Twitter insights, social measurement and listening tools (such as Hootsuite) and Google Analytics, how do you really know that you’re valued and trusted by your followers, that your tweets are seen by your target market, and you’re being seen by your followers for what you want to be known for? Enter Twitter Lists. Not your Twitter lists, but the ones that others have added you to. […]

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17

Dec, 2013

Hashtags Part 1 – The Don’ts of Hashtags

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Did you know…..the hashtag was first used on Twitter on 23rd August 2007 by @chrismessina .  In 2009, Twitter hashtags were adopted by Twitter so anything with a # in front of it became hyperlinked.  They later introduced Trending Topics which showed the most popular hashtag from around the world. If you use Twitter you will no doubt be aware of hastags and most likely use them yourself.  It’s a great way to organise conversations and also, a faster way to find information.  For example, if there is breaking news […]

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16

Dec, 2013

Do I Need a Social Media Policy?

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There was a story in the newspaper today regarding a Head Chef who had been fired a week before Christmas and he decided to have a rant using the company’s official Twitter feed.  He was allegedly sacked because he wanted to have 25th December off as it was his daughter‘s first Christmas. After being sacked the chef took to Twitter and posted the following tweets using the company account which has 2000 followers: “Happy Christmas Everyone” “We would like to inform you that we have just fired our Head Chef” […]

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4

Nov, 2013

IPad Air vs IPad Mini with Retina Display

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One of the best parts of our job is that we can do it anywhere we can get a WIFI or 3G/4G signal.  If we are looking after social media accounts for our customers, holding a Skype meeting, creating email newsletters or writing blogs and need to do research, we can sit down and get on with it no matter where we are.  For example, at Christmas we were in Gran Canaria. We were sat by the pool, stopping work every now and again to refill our glass with Sangria […]

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21

Oct, 2013

How will Google Hummingbird affect your website?

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Google Hummingbird – Is it a game changer? Over the last few months Google has been making big changes to its search engine.  The latest update, known as Hummingbird, has been a major algorithm change as it affects the way your website (and therefore business) is found and ranked online.  It has already been in use for about a month and affects about 90% of Google searches. Google wants to ensure “the searcher” is happy by delivering the best search results as possible.  Until the recent update this was done […]

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7

May, 2013

Twitter for business – Do’s and don’ts?

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Twitter is a brilliant platform for businesses to communicate instantly with their followers by engaging in conversations, using it as a customer service channel and keeping tabs on your competition.  With 97% of brands now having a presence on Twitter, 69% of which are business-to-consumer and 80% is business-to-business. There are many strategies that you can adopt to market your brand through Twitter, however there are certain things that you shouldn’t do to better your marketing efforts. The worst thing you can do is be overly self-promotional. Continual posts including […]

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30

Apr, 2013

The New Twitter for Business

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With the likes of Facebook and LinkedIn increasingly adapting and growing to incorporate the business world, it could be argued that Twitter is falling short. For example, a recent study showed that a new business is twice as likely to use Facebook commercially as Twitter. It’s a fact that Twitter are looking to change and carve themselves a niche. How have they done this? The biggest barrier that most businesses contend with is finding the time and resources to learn how to use social media platforms. Twitter has re-launched its ‘Twitter for Business’ website with a new look, plus […]

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24

Apr, 2013

How effective is your Twitter Marketing?

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How effective is your Twitter Marketing? With all the social media platforms battling it out to compete with each other, we have seen the major platforms update the networks features and apps. We’ve previously spoken about Facebook and LinkedIn updates, now it’s Twitters turn. Whether you’re brand new to Twitter or you’ve let your efforts tail off, the Twitter update has produced a new trend in multi-screen usage and real-time marketing; you’ll likely want to take a fresh look at what Twitter has to offer. What’s it all about? For those of you that are new to […]

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14

Apr, 2013

Twitter – Sergeant Jeremy Scott

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Twitter – Sergeant Jeremy Scott We blogged recently about digital footprints and the effects it can have, based on the Paris Brown scandal. Currently we see another case arise with the misuse of social media having a major impact on someone else’s job. Following Margret Thatcher’s death last week we saw a police officer use his Twitter account to “distastefully” post inappropriate comments about the Baroness’ death. Sergeant Jeremy Scott, 52, said he hoped Thatcher’s death was “painful and degrading” shortly after it was announced that she had died. He then went on […]

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11

Apr, 2013

Social Media and your digital footprint

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Social Media and your digital footprint Recently we saw an interesting story online about inappropriate use of Twitter. A 17 year old, Paris Brown, was found to have tweeted offensive massages when she was 15 that contained materials of a sexual, violent, racist and homophobic nature. The Daily Mail posted an article online asking whether the “foul mouthed twitter teen” should be placed in role as a youth crime commissioner.  Falling victim to her own misfortunes Brown publicly apologised stating that she was “naive and stupid” and was “just showing off”.  […]

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