10

Nov, 2017

Facebook Ad image rules suck, but….

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When I’m talking to clients about Facebook adverts, most want to get as much information into the image that goes with the advert as possible, however Facebook limit the reach of your ads (or worse, it won’t run at all) if the image has too much text in it, it’s necessary to change your thinking when you (or your design team) are creating images for Facebook ads. If you’re running ads that will have a link (to a sales page, opt-in form or specific link on your website), the image […]

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7

Nov, 2017

Is Facebook becoming pay to play for businesses?

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If you’ve read that Facebook will become a pay to play platform due to the news of moving page posts to a new Explore feed (which is currently being tested in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala, and Cambodia) – please note that this only applies to PUBLISHERS right now in those countries, for example newspapers, viral meme sites etc., and I believe the publisher posts in the new explore feed will roll out to other countries before it affects business pages. I’ve often spoken about my belief that eventually that […]

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18

Dec, 2016

Complete the FB accelerator audit to prepare for converting business in 2017!

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Are you ready to convert business through your FB page in 2017? Wait, what? Yes, you really can generate business through Facebook (if you haven’t already, and you can grow your revenues if you have already)…. No matter whether you’re selling your products and services to consumers or other businesses! Take the FB accelerator audit HERE today to discover what you need to put in place ready for 2017 COMPLETE THE FB ACCELERATOR AUDIT What’s your score, and what are your next steps?

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23

Jun, 2016

Facebook to make changes to your business page

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Facebook are making more changes.  This time they are changing the layout of the desktop version of your business page. A spokesperson for Facebook has said “We’re testing a new design for Pages on desktop to make it easier for people to learn about and interact with businesses on Facebook, including a larger cover photo and more prominent call-to-action button” Over the last couple of days, we have noticed other pages getting special treatment and having their business pages updated to the new layout. We have been waiting patiently hoping […]

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1

Jun, 2016

9 reasons to start using Facebook LIVE

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Facebook LIVE gives you the facility to broadcast live to your Facebook friends from your personal FB profile and your FB business page. Using Facebook LIVE for your business gives you the following benefits: Your video appears in your page fans/friends newsfeed. Videos capture attention in the newsfeed as they are on autoplay so movement is easily noticed. It shows that you’re broadcasting live, so people are more compelled to click on your video so that they can hear what you’re saying (if they don’t click through, they can’t hear […]

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5

May, 2016

The right and wrong reasons to boost Facebook Posts

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If you’re an admin on a Facebook Business page, you’ll have seen Facebook encouraging you to boost posts, and you might have tried this for yourself, but wondered if you’re getting the best results. What’s a boosted post? It’s a Facebook feature where you pay to get your Facebook posts seen by more people. Why are boosts useful? With the organic reach of your Facebook posts decreasing (organic reach means that you haven’t paid for it), it can feel like marketing your business on Facebook is getting harder and harder, […]

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29

Apr, 2016

Say Hello to Facebook Messenger Codes

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How to access your Facebook Business Page messenger code Navigate to your page Click on messages Now click download and share your messenger code Where can you use this? Anywhere in your marketing, but be prepared for more messages in messenger and less phone calls! It’s a good idea to set up auto replies before you do this, as people expect a quicker response from messages that they send through Facebook messenger. Here’s some ideas to get you started Post on your Facebook Business page to let people know that […]

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18

Feb, 2016

Hyper Local Marketing Through Streetlife

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Don’t miss out on a local marketing opportunity if you sell your products and services local to where you live! If you’ve got a coffee shop, a restaurant, a hair/beauty salon, car mechanics, car dealership, cupcake company or in fact ANY business where you sell to consumers in your local area, it’s worth you investing some time in setting up a streetlife business page, and sharing your special offers, and useful hints and tips that will interest the people that you want to sell to. Don’t exclude yourself either if […]

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18

Feb, 2016

Facebook Instant Articles will provide boost for business bloggers

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BIG news for those of you with a blog – Facebook are now opening up Instant Articles to all publishers (and bloggers) from 12th April See the announcement for Facebook here What does that really mean? Ever clicked on a link to an article that you want to read on Facebook, and it takes forever to load? Instant Articles removes the time lag, and means that your content is published as a post directly in the Facebook newsfeed. You won’t publish directly to Facebook, but they will pull in the […]

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9

Feb, 2016

New Facebook Page Feature provides a GREAT way to attract more visitors to your Facebook page

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Is your Facebook page set up as a place, so that people can check in? If so, Facebook have launched Facebook Page Tips! If you haven’t yet seen this on your page, type the name of your page into your browser (ie www.facebook.com/socialaccelerators) and then at the end of the address, add /settings/?tab=place_tips (this is only visible to admins) – so for example for this page, I’d typewww.facebook.com/socialaccelerators/settings/?tab=place_tips The first thing that Facebook ask you to add if your Wi-Fi network name – this is NOT visible to your page […]

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