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May, 2013

The easy way to fit social media marketing into your working day

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The biggest challenge most people face when using the likes of Facebook, Twitter, LinkedIn Pinterest…and the many other platforms available, is time. This is the top argument that we hear very often from people not using social media to market their business. Either that or they have tried and failed because they haven’t seen the results that they had hoped for. Consequently not everyone has the budget to outsource this activity. Whatever the reason, you have to acknowledge the fact that social media is useful for marketing purposes. So why not make it work for you, […]

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22

Apr, 2013

How do you pick the right agency for your social media needs?

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How do you pick the right agency for your social media needs? It is common knowledge that the key to any business relationship is trust. You recognise that you need to start using social media but you decide that you don’t have the expertise to manage your accounts. The obvious answer is to find an inbound marketing agency to do the work for you, but how do you know that you really trust them? Essentially the agency that you outsource to will live, breathe and eat your brand; that’s a massive risk to take […]

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16

Feb, 2013

3 ways to drive more traffic to your Facebook page

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How many niche areas does your business cover? Are you driving traffic to your business based on ALL of your keywords through Facebook? What will drive traffic to your business? Does your business have a Facebook Page yet? It can provide a good source of traffic to your website/business, as you can make your business visible to potential customers whilst they are browsing on their favourite social media site. Facebook has over 600 million users now, and there are more searches conducted there than on Google these days, and with […]

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Be careful what you share during the Olympics

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It’s just 46 days to go until the Olympics starts, and as it draws ever closer, excitement starts to build. But this blog post brings a word of warning, if you tweet or you use Facebook, LinkedIn, YouTube, Google +, Pinterest of any other social media site in your business name, you MUST make sure that you are aware of the rule that states that you may not associate your brand with the Olympics in any way! For example, you may not use the phrase “All of us here at […]

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What makes a great Facebook status

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Did you know that your Facebook status update on your business page does not get seen by all of the people that like your page? There are so many rumours going round that you MUST now pay to get your Facebook status seen (also known as promote post) however, this is just not the case. When most people log onto Facebook, they go straight to their Facebook Home Page. This is where they see all the Facebook status updates from pages and their friends. However, the default view is “top […]

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5

Mar, 2012

7 ways to save time with your social media marketing

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Social media marketing takes time, but it IS very effective, so how do you make sure that you can do all the social media marketing that you need to without it taking up ALL of your time (after all, you’ve still got the day job to do!) Create a monthly social media marketing calendar, so that you know what to focus on each day. This helps you out when inspiration is running low (it happens to everyone at some point) Set up google alerts for your key topics, so that you can share […]

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Your twitter updates are not relevant on LinkedIn – unlink now!

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LinkedIn have recently updated settings, and you will notice that you see more and more tweets in your LinkedIn updates, however, your twitter updates are not relevant on LinkedIn, so unlink them now! Why are your Twitter updates not relevant on LinkedIn? You should communicate with your target market directly. Most people tweet in a far more informal way than they would on LinkedIn. You may be connected to prospects and clients on LinkedIn that you would not connect to on Twitter (to maintain a professional appearance) s0 what you […]

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15

Feb, 2012

5 things that stop an increase in sales

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We wouldn’t do anything to prevent an increase in sales – Would we? What is stopping you increasing your sales? A good thing to do during your daily 5 minute focus on your business is to review if anything is STOPPING you doing business. What barriers are in the way that are preventing your customers buying your products or services? What can you do to remove them? Take a step back and look hard at all areas of your business – what is stopping you getting an increase in sales? Here are […]

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2

Feb, 2012

Know social media so know how to use it for your business?

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Been using Facebook for years as a personal user? Tweeting for as long as you can remember? Got hundreds of LinkedIn connections? Have uploaded more YouTube videos than anyone you know? It’s easy to make the assumption that you know how to use social media, so you know how to use it for your business! However, there are so many different ways to use social media to promote your business, to engage with your target market, to do market research, and to provide customer service, so it’s worth investigating ALL that social […]

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How to hide your LinkedIn Connections

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How to hide your LinkedIn Connections so that your contacts don’t harvest them! Have you ever noticed that the more shall we say “pushy” of your contacts seem to connect to everyone that you know? Whilst we know that LinkedIn is great for lead generation and business development, there is the RIGHT way to do it, and the WRONG way to do it. The right way is to connect to your target audience directly, with a personalised message, letting them know why you’d like to connect, and asking a question […]

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